Seelenband Rebrand
Brand Identity
Processing
2018
I was commissioned by the Austrian company to rebrand their product line with the focus on uniqueness. The concept that I came up with for this rebrand was “objects that encapsulate souls”, inspired by their approach to products and their name, which means “a band of souls”.

A generative system was built for the logo, as a response for their production method of offering customization.











©Lorraine Li 2019